Campaign Outreach Types: Multichannel vs. Email Only

Last updated: April 10, 2026

When creating a campaign, you can choose between two types of outreach: Multichannel and Email Only. Each comes with its own flow, profile type logic, and configuration options.

This article breaks down the differences, available settings, and how profile creation behaves in each case.

What Are Multichannel and Email Only Campaigns?

Multichannel

This campaign type uses both the Social Platform and Email for outreach. The sequence can include Connection Requests, Social messages, follow-up emails, etc.

Email Only

This campaign type uses only Email outreach. It's ideal for cold email sequences or when the Social Platform isn't relevant or available for the target audience.

Outreach Steps

The outreach steps available to you will vary depending on the type of campaign you choose.

Steps in Multichannel Campaigns

These campaigns support a combination of Social and email outreach, so you'll have access to the following steps:

Steps in Email Only Campaigns

These campaigns are limited to email outreach, so there are fewer steps available in the sequence:

Note: When selecting the Email Only outreach type, the "Premium only" toggle is removed, as it applies exclusively to Social-based functionality.

Filtering by Outreach Type in Inbox

The Inbox allows filtering messages by channel — you can view only email responses, or just Social replies.