Profile Types in Campaigns

We support two profile types:

1. Standard Profile (Social Profile)

Created in Multichannel campaigns.

🔁 Deduplicated by Social URL

2. Email Profile

Created in Email Only campaigns.

🔁 Deduplicated by personal/work email

Deduplication means that within a single Social Account (or workspace, if the relevant setting is enabled), only one profile with a unique value can exist:

• For Social Profiles, the unique value is the Social URL.

• For Email Profiles, it's the email address (personal or work).

In Multichannel campaigns:

• Each Social URL must be unique.

• You can have multiple profiles with the same email — this is allowed.

In Email Only campaigns:

• Each email must be unique.

It means that if you want to add a prospect to a new campaign while they're already part of an earlier campaign, you can do so, but only if the emails of the prospect are going to be different in each case, since the deduplication in email-only campaigns happens by email addresses.

• Social URLs may repeat or be missing — they are ignored by the system.

📖 Read more about deduplication in this article: Deduplicating New Profiles Within a Workspace

Important Notes on Profile Behavior

The campaign type only affects the profile type at the moment of creation. Once created, a profile keeps its type, even if moved to another campaign.

You can:

• Change the campaign type later — but it won’t change existing profile types;

• Manually move profiles between campaigns — their type stays the same.