Types of Campaigns: Simple

Simple sequences are straightforward, linear campaigns that follow a predefined order. They're ideal when you want full control over each step and prefer a consistent outreach flow for all prospects.

When designing your campaign, you will construct it step-by-step, ensuring that each outreach action occurs only after the preceding step has been completed.

Building a Simple Sequence

To begin building a simple campaign, select Add Step. 

 You can select from a range of steps tailored to fit your specific campaign strategy.

For instance, your Simple Sequence might look something like this:

 💡If you want to reorder the steps in your Simple campaign, you can do so by simply dragging and dropping the steps in the order you prefer:

Notice that for each step, you have the option to enable or disable manual approval. This can be configured separately for each step in the sequence.

Additionally, you can set custom delays to control the timing of each step, allowing for precise scheduling of outreach actions.

NOTE: In Simple campaigns, you can resume a prospect’s campaign starting from any step you choose.

For example, say your Simple campaign has three steps. If a prospect has completed the first step but you want to skip the second and jump straight to the third, you can pause the prospect, then click Resume campaign and pick the step you want to move forward from.

Keep in mind: you can only select steps that haven’t been completed yet — it’s not possible to go back to a step that’s already finished.