How to Configure a CNAME DNS Record for Your White-Label Subdomain

Last updated: April 15, 2026

Configuring a CNAME record allows you to use your own branded domain (such as app.yourcompany.com or dash.yourcompany.ai) instead of a generic platform domain. This is essential if you want to deliver a fully white-labeled experience to your users, increase brand trust, ensure proper routing and secure access to your environment. Without a correctly configured CNAME record, your subdomain may fail to connect.

Before you begin

Make sure you have:

  • Access to your domain’s DNS management panel

  • The CNAME target value provided by your Success Manager

Step 1: Access Your DNS Provider

Log in to the DNS management panel for your domain. This is usually managed by your domain registrar or hosting provider, such as:

  • Cloudflare

  • GoDaddy

  • Namecheap

  • Gandi

  • OVHcloud

  • Bluehost

Look for a section called DNS Settings, DNS Management, or Advanced DNS.

Step 2: Add a New CNAME Record

  1. Navigate to the DNS records section.

  2. Click Add Record or Create New Record.

  3. Select CNAME as the record type.

Configure the record fields

Host / Name

Enter only the subdomain portion (not the full domain):

Full Domain Example

Host Value

dash.xxx.ai

dash

app.xxx.com 

app

login.xxx.com

login

www.xxx.ai

www

 

Value / Target

Enter the CNAME target provided by your Success Manager.

🚨 Important Notes

  • The CNAME record must point only to the provided custom domain.

  • Remove any existing CNAME or A records for the same subdomain before saving.

  • Conflicting DNS records will cause setup failures or unexpected behavior.

Step 3: Save and Apply Changes

Once all fields are complete:

  • Click Save, Apply Changes, or Confirm (wording varies by provider).

Step 4: Wait for DNS Propagation

DNS changes are not instant.

  • Most updates resolve within a few minutes;

  • In some cases, propagation can take 24–48 hours worldwide.

You can check propagation status using tools like dnschecker.org.

Additional resources

 

If you need further assistance, contact your domain provider's support team or our Customer Support team 🚀