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Reasons Why Your Campaign Steps May Be Skipped

Updated over 3 weeks ago

If you notice that some steps in your campaign are being skipped, it’s usually not a bug; it’s the system working as designed. There are several valid reasons this can happen, and most of the time, it simply means the platform is avoiding redundant or unnecessary actions.

Here’s a breakdown of why steps might be skipped and how to check if your campaign is still on track:

1. The Task Type Is Obsolete and Can Be Skipped (Currently Applies to Voicemail)

Some task types, like voicemail, aren’t supported or relevant in the current campaign setup. When we identify such tasks, it automatically skips them to keep your campaign efficient. You don’t need to take any action here. Just know that outdated steps like voicemail are intentionally ignored.

2. You Manually Skipped the Step

If you click to skip a step manually, the system logs it as skipped. This could be accidental or intentional: for example, if you already completed the action outside the platform or deemed it unnecessary for a specific prospect.

3. You Resume the Prospect, Skipping Several Steps

When you pause and later resume a prospect in the campaign, the system may skip over the steps that would have occurred during the paused period. This helps keep the outreach relevant and timely instead of delivering outdated messages or actions.

4. The Message to Be Sent Already Exists

We check for duplicate messages. If the message planned for that step has already been sent to the prospect (either manually or by automation), the platform will skip the step to avoid repetition and potential spammy behavior.

5. The Profile Was Connected Before the Task Was Executed

If a campaign step involves sending a connection request, but the prospect has already accepted a previous one, the system will skip that connection request. There's no need to connect again, and the platform moves on to the next logical step.

6. A Connection Request Had Already Been Sent

Similarly, if the system detects that a connection request has already been sent (but not yet accepted), it won’t send another. This prevents multiple requests being sent to the same person, which can look unprofessional or get flagged.

7. The Profile Was Already Enriched

If a campaign step involves enriching a profile with data, but the profile is already enriched, The system will skip this step. The system avoids doing redundant work and keeps things moving forward.

8. An Event Invitation Had Already Been Sent

If your campaign includes steps that invite a prospect to an event, and that invite has already been sent (whether through the platform or another method), it won’t be sent again. This helps avoid confusing your prospect with multiple identical invites.

9. An InMail Had Already Been Sent

If the campaign includes sending an InMail and one has already been sent to the prospect, the system skips the step.

10. The Next Step Had Already Been Completed (e.g., After Changing Step Order)

If you edit your campaign and change the order of steps after it’s already started, we check whether any of the new “next” steps have already been completed. If they have, the platform skips them to avoid duplicating actions or messages.

If steps are being skipped, it’s usually a sign that the system is working smartly, not that something’s broken. To confirm whether everything is still on track, review your campaign timeline and prospect activity. We ensure your outreach stays relevant, efficient, and free from duplication.

If you have any other questions regarding tasks or the way they are performed, please don’t hesitate to contact our Customer Support team.

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