Why isn't a prospect showing as 'Replied' in my campaign?

Last updated: August 7, 2026

If a prospect isn't showing under the Replied filter, it's usually because they replied before they were added to a campaign.

How the Replied status works

The Replied status is tied to your Social Account, not to a specific campaign. This means that if a prospect replies while they're in one campaign and you later move them to another, they'll still keep their Replied status.

However, a prospect is only marked as Replied if they send their reply while they're part of a campaign.

If they replied before they were ever added to a campaign, that reply isn't associated with any campaign, so the prospect won't receive the Replied status.

Common example

Let's say you already had a conversation with a prospect before adding them to a campaign.

In this case:

  • If Recontact Prospects is turned off, the prospect may be paused automatically.

  • Since the reply happened before they joined a campaign, they won't appear under the Replied filter.

  • The system may flag the prospect as Messaged before the current workflow.